Friday, January 30, 2009

Plant A Seed To Bring New Life To Old Fields

When I was a kid, I played in our county's youth soccer program. There were several teams by age, and we all played on a couple of fields around town. If you didn't play in the field behind the church, surrounded on three sides by corn (and hope the ball didn't go into the corn), you played on the front lawn of a manufacturing plant, right next to a busy county road.

At the time, there were no other places to play soccer. Our local park had a baseball diamond, but it was often filled with adult softball leagues. There was no way the football players would let us use one of the school football fields either. So we had two poor excuses for sports fields to use, and no other choice. It took years before the community came together to create dedicated soccer fields for the kids to use.

However, many sports fields across the country are falling into disrepair, due to city budget cuts or lack of community involvement. In Columbus alone, numerous rec centers and pools are closing soon to save the city money. Who knows if the city fields will be kept up when outdoor sports begin in the spring?

To combat this national problem, Kellogg's Frosted Flakes Earn Your Stripes program has initiated a call-to-action for a national field renovation program that kicks off this coming Super Bowl Sunday with a commercial entitled "Plant a Seed."

The ad will focus on the role we all play in building stronger communities and making a difference in kids' lives. Because the Earn Your Stripes program is about inspiring kids to be their very best, "Plant a Seed" shows that before anyone can earn a single stripe, someone has to plant a seed and help give kids places to realize their promise and potential.

The field renovation initiative is currently accepting nominations for fields that need help. From this list, semifinalists will be chosen and then everyone can vote on which 30 will make the final cut. Through this program, fields will once again become central and vibrant places of activity and community in cities and towns across the country.

If there's a sports field in your city that could use some TLC, don't wait to nominate your local field for the Kellogg's Frosted Flakes Plant a Seed makeover. Your action could be the seed that revitalizes an entire neighborhood.

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