Tuesday, October 04, 2011

October 7: Will You Be Wearing Denim?

Many of you already know of my love for Lee Jeans. They fit perfectly, the price is right, and they hold up through a lot of wear.

But I also admire Lee for their support in breast cancer research. Each year they sponsor the Lee National Denim Day, one of the country’s largest single-day fundraisers for breast cancer. I'm thankful that so far my direct family has been spared from breast cancer, but I have several friends and more distant family who haven't been as lucky. One in eight women will be diagnosed with breast cancer at some point in her life, but thankfully the survival rate is climbing higher every day.

This year, October 7 is Lee National Denim Day - a day when supporters nationwide come together to put on their jeans in exchange for contribution to the fight against breast cancer with the goal of raising millions of dollars in a single day.

Lee has raised over $83 million since the first Denim Day in 1996. The money raised benefits the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF) which include Lee Laboratories, the EIF Breast Cancer Biomarker Discovery Project and Cancer Support Communities.

Many companies participate by allowing employees to wear jeans that day in exchange for a minimum donation towards the cause. But even if you don't work in one of the participating companies (or work at home), you can still be a part of this one day fundraiser. How? Well, there's a few ways:

Join or start a team to raise money at the Denim Day website. Get your coworkers or local mom group to pledge to wear their jeans on October 7 and make a donation in the amount they would normally spend on a pair of jeans.

Make your own pledge on the Denim Day website. Estimate what you'd spend on a pair of jeans and then donate that amount towards finding a cure for breast cancer.

Visit the Lee National Denim Day store and purchase promotional items, with proceeds going to breast cancer research.

Or, visit the Lee Facebook page and click on the You Click, Lee Donates link. For every click of the big pink button, Lee donates twenty-five cents up to a total of $10,000.

It's that easy to be a part of the cure for breast cancer. Help Lee fight breast cancer this Friday - who knew a comfy pair of jeans could do so much?

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