Tuesday, March 08, 2011

On National Breakfast Day, Use Yours To Help Kids Get Theirs!

You may not be aware, but today is National Breakfast Day. (As well as my wedding anniversary, but that's not the topic at the moment.)

You also may not be aware that 1 in 4 kids live in homes where food isn’t always available. Although a full tummy can help kids get the most out of their school day, children living in food-insecure homes don’t always have access to breakfast. Even worse, communities across the country are increasingly forced to consider cutting state-funded school breakfast programs due to budget pressures. Fortunately, there is a way to help with this growing epidemic.

In partnership with Action for Healthy Kids, the Kellogg’s Share Your Breakfast program is designed to reach the goal of helping share one million breakfasts with kids who need them most. One way Action for Healthy Kids supports their cause is by providing funding directly to school districts to expand or initiate school breakfast programs.

Here's where Kellogg’s is asking for your help. By simply sharing a photo or description of your breakfast, Kellogg's will share the monetary equivalent of one breakfast with kids in school who might otherwise miss out. It's that easy - upload a photo or type in a description (even "cereal and milk" counts!) at the Share Your Breakfast website, submit it, and know that you've helped provide a breakfast for one child who might have missed out otherwise.

Want to make it even easier? Use your smart phone to take a pic and text the image with the word "Share" to 21534. Or go to Kellogg's Facebook page and upload your photo directly on the "Help a Child" tab.

You can also help spread the word by tweeting with the hashtag #shareURbreakfast. The program is running now through July 31, 2011, so you've got the opportunity to share many breakfasts with kids between now and then!

But why wait? Start today on National Breakfast Day and share your breakfast in order to help a child have a breakfast to start the day. It's free, it's easy, and it makes a difference in a child's life.

Me? I'm having peanut butter toast and a glass of water.

Now how about you?

Full disclosure: I attended an informational session on the Kellogg's Share Your Breakfast program while at Blissdom and received a small gift bag for my time, for which my daughter is extremely grateful for the chocolate mini-wheats. But c'mon, gift bag or not, how could I not tell others about this program? It's helping kids!

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